What's on your mind?
Mike is Flash
Former Detroiter. Current Nashvillian. Marketing. Advertising. Digital. Strategist. Generalist. Boy Genius.
Updates
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Lonely and dreaming of the west coast http://post.ly/vb7w125 minutes ago from Posterous
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A compelling case for Kleenex http://post.ly/v6xV2 days ago from Posterous
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*Sigh* I was really hoping for an Apple TV built on iOS with it's own App Store.2 days ago from web
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I just liked WolframAlpha on @chomp. http://chomp.com/a/f9p?r=T3 days ago from Chomp
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I just liked Photogene on @chomp. http://chomp.com/a/dRl?r=T3 days ago from Chomp
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I just liked Groupon on @chomp. http://chomp.com/a/PE8?r=T3 days ago from Chomp
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I just liked Netflix on @chomp. http://chomp.com/a/Vwo?r=T3 days ago from Chomp
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My quest for amazing pancakes and bacon ended in mediocre chicken shawarma. #fb
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Oh continuous partial attention, you are the only one that truly gets me.... #fb18 days ago from web
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I *like* need to *like* get out of LA *like* before this *like* this girl who can't stop saying *like* drives me *like* crazy. #fb
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I miss my dog something awful.
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About to ride shotgun up the ramp at Pebble Beach. No biggie #fb
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I'm at Infiniti Moments of Inspiration. http://4sq.com/9TybLW3 weeks ago from foursquare
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Self-diagnosis is the Internet's most evil gift. I'm now convinced I have developed arthritis in my right foot. #insertdannygloverquote
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Even sadder is the gadget hound in me will insist on buying some crazy top of the line printer that'll collect dust.3 weeks ago from web
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*sigh* Windows 7 hates my old printer. Sad that I need to buy a new one when the only thing I print at home are boarding passes.3 weeks ago from web
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I have fallen in love with a piece of digital advertising creative. #itsthatgood #ineedtogetoutmore3 weeks ago from Twitterrific
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Just a test. Please move along. http://ow.ly/i/37NK3 weeks ago from HootSuite
Posts
- September 04, 09:07 AM
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September 01, 08:47 PM
A compelling case for Kleenex
Kudos Kleenex. Normally I spend my hard earned dollars on lesser
brands of facial tissues. Yet this end-cap display featuring a
previously unknown-to-me NASCAR driver speaks to me in a way I didn't
know existed. Your blind faith in the power of sponsorships and
blatant disregard for contextual relevance will be studied by
generations to come. - August 15, 06:31 PM
- August 15, 06:30 PM
- August 15, 04:57 PM
- August 15, 04:57 PM
- August 15, 04:57 PM
- August 15, 04:50 PM
- August 15, 03:17 PM
- August 14, 11:04 PM
- August 14, 11:04 PM
- August 14, 11:03 PM
- August 14, 11:03 PM
- August 14, 10:58 PM
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August 04, 01:58 PM
Hey Andy, did you hear about this one?
via youtube.comI continue to hold out hope that Basil Marceaux is really the presumed dead Andy Kaufman playing one big joke on all of us. Is that too much to ask?
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August 04, 12:10 AM
Caveat Venditor (or how social media made me a whiney consumer)
Those of us that are more digitally-attuned than our colleagues must often rely on personal experiences when espousing the benefits of social media. In the course of a business meeting, I've told the story of VH1 commenting on the the photo of me dressed as Bret Michaels on Flickr. Or seeing my tweets being retweeted by others at SXSW. And more recently my video of the Nashville flood gaining over 40,000 views on YouTube.
A recent incident has added another real life experience to assist in my social media advocacy - I call it "the angry consumer". In June, my HDTV mysteriously stopped working. Luckily I had purchased an extended warranty from Best Buy. After calling the "Geek Squad" they were able to diagnose the issue as a likely burnt lamp. Easy enough fix, but I was told I would have to wait two weeks for repair. Now this would be my third repair in as many years and each time there was an unacceptably long time to repair the TV. So, we were already off on a bad foot. (As a quick aside, I have a huge love/hate relationships with Best Buy and their extended warranty plans. I had such a bad experience with one purchased for a computer many years ago, I had stopped shopping at Best Buy for over a year. And I buy A LOT of electronics. As much as I feel these type of plans are a scam, HDTVs are so delicate and used to be so expensive that I didn't want to risk it.) So, the day of the TV repair finally arrives. I decided to work from home half the day so I could be there during the 1 - 3 PM repair window. Around 1:30, the repairman calls to let me know that he'll be late. He had a job that took longer than expected and his manager called him in to an unexpected meeting. The former is forgivable, the latter is just plain management FAIL. At any rate, I was told to expect the repairman should be there by 4. As 4 PM approached with no sign of the repairman or a callback, my frustration grew. And I needed someone to hear my frustration. So I turned to Twitter........Old wounds run deep.
I do heart Costco...
This is Coral. She is one of the heroes of this story.
Seeing Coral's response, I felt sort of sheepish. Sure, I should have expected a response since I put @BestBuy in my tweets. I just didn't expect it so quickly.
Pretty awesome, right? I felt like a big deal. It is important to note I never did get that call with an ETA. But that's ok because....
About 30 minutes later the agent did arrive. And he couldn't have been more apologetic. So much so, I began to worry that I got him in serious trouble. He seemed so nice! And the repair only took about 10 minutes. It was that simple.
Great follow-up by Coral. Empathetic and courteous.
By now I was out of the house, enjoying happy hour with a cold Newcastle in hand. However, I felt I needed to let Coral know how well things had went. After all, I think her and I had a longer dialogue than I have with my siblings in an average day.
Thanks Coral! I did enjoy the weekend.
So there you have it. A brash, entitled gadget fiend gets all upset when he isn't given instant gratification and takes his displeasure to the interwebs. An astute company employee swoops in to save the day and calm nerves. I still have issues with Best Buy, but I don't find fault with Coral and her customer service team. -
July 31, 06:15 PM
Violent dog attack
- July 25, 12:28 AM
- July 25, 12:28 AM
- July 25, 12:28 AM
Recent tracks
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City With No Children by Arcade Fire2 days ago
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Empty Room by Arcade Fire2 days ago
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Ready to Start by Arcade Fire2 days ago
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All Prologue by Sundowner2 days ago
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The Suburbs (Continued) by Arcade Fire2 days ago
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Blast, Level 8 by alex mauer2 days ago
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One By One (Bonus Track) by Against Me!2 days ago
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Mouth Of A Tiger by Sundowner2 days ago
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Month of May by Arcade Fire2 days ago
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Black Mud by The Black Keys2 days ago
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Take On Me by a-ha2 plays
Latest checkin
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@California Pizza Kitchen (Twelve Oaks Mall)20 hours ago
Badges
Checkin history
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@California Pizza Kitchen (Twelve Oaks Mall)20 hours ago
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@Oscar's Taco Shop (4115 Mallory Ln Ste #210)2 days ago
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3 days ago
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@New York Deli Sub & Gyros (9040 Carothers Parkway)3 days ago
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@Oscars (7171 Nolensville Rd)4 days ago
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@Los Angeles International Airport (LAX) ✈ (1 World Way)4 days ago
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@The Colony (1743 N. Cahuenga Blvd)5 days ago
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@Governor's Ball @ The Los Angeles Convention Center (909-945 W Pico Blvd)5 days ago
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@62nd Primetime Emmy Awards Red Carpet (Nokia Plaza)5 days ago
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@Casa Del Mar (1910 Ocean Way)5 days ago
Photos
Diggs
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WTF is HTML5? And Why We Should All Care (Infographic)
HTML5 introduces a number of new elements and attributes. Here are the most important of them.748 diggs in Tech Industry News
Submissions
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Duck Fetus Dinner
How long can you watch this video? I lasted about a minute. I'm not eating eggs for a month.1 diggs in Odd Stuff 27 months ago -
Teen Girl Squad - Issue 14
I can't believe they scheduled school picture day as the same day as tape-a-dead-thing-to-your-face-day2 diggs in Comics & Animation 28 months ago -
Suge Knight got knocked the F out! (new pics)
TMZ has obtained new pictures from the Saturday night smackdown that laid Suge Knight out. A sight to behold -- the most feared guy in L.A. knocked out colder than Vanilla Ice.5 diggs in Celebrity 28 months ago -
Meet the 3 year old drum master!
Drummer boy Julian Pavone shows off his rhythm3 diggs in Music 28 months ago -
A Vodka Movie (Part 2) by Zach Galifianakis, Tim and Eric
Zach Galifianakis, Tim Heidecker and Eric Wareheim were commissioned by Absolut Vodka to make a film for their website. They were told they could do anything they wanted as long as they mentioned the product. This is part 2.6 diggs in Educational 28 months ago -
A Vodka Movie by Zach Galifianakis, Tim and Eric
Zach Galifianakis, Tim Heidecker and Eric Wareheim were commissioned by Absolut Vodka to make a film for their website. They were told they could do anything they wanted as long as they mentioned the product.2 diggs in Comedy 28 months ago -
McCain Loses Two Iowa Strategists
Two more members of McCain's campaign jump ship.5 diggs in US Elections 2008 38 months ago
Favorite
Profile
Michael Awdish
Global Digital Communications Manager, Infiniti at Nissan Motor Co., Ltd.
Automotive | Greater Nashville Area, US
Summary
Champion of digital marketing.
Eager social media participant.
Well-rounded automotive marketing professional.
Eager social media participant.
Well-rounded automotive marketing professional.
Specialties: Digital Marketing, Social Media, Marketing Strategy, Product Positioning, Target Customer Development, Business Planning
Experience
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Apr 2010 - Present
Global Digital Communications Manager, Infiniti / Nissan Motor Co., Ltd.
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Apr 2009 - Apr 2010
Global Digital Advertising Manager / Nissan Motor Co., Ltd.
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May 2008 - Mar 2009
Manager, Marketing Communications / Nissan North America
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Aug 2006 - May 2008
Manager, Marketing Strategy / Nissan North America
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Dec 2004 - Jul 2006
Consumer Insights Manager / Young & Rubicam Brands
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Jun 2003 - Dec 2004
Marketing Plans Analyst / Ford Motor Company
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Jan 2003 - May 2003
Option Development Analyst / Ford Motor Company
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Jun 2001 - Dec 2002
Assistant Fleet Brand Manager / Ford Motor Company
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Jan 1999 - Jun 2001
Strategic Planning Analyst / Young & Rubicam Brands
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Jul 1997 - Dec 1998
Assistant Media Planner / Young & Rubicam Brands
Education
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1993 - 1997
Michigan State University
