Mike is Flash

Former Detroiter. Current Nashvillian. Marketing. Advertising. Digital. Strategist. Generalist. Boy Genius.

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November 26, 08:02 PM
October 29, 10:35 PM

IMG_0635.MOV Watch on Posterous

Funny: the punk kids heckling. Funnier: the Occupy Gainsville group is
trying to sleep in this same park.

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October 23, 06:28 PM

And I have enough soup to last.

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July 05, 08:58 PM

Meat - the theme of my week in Vancouver.

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June 25, 02:24 PM

I like Vancouver....

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January 23, 11:02 PM
Michael Awdish voted up an answer.

Adam Nash, Product Leader. Hackday Master. Investor.

Over the years, I've iterated to the following process with iPhoto for managing my library over time:

  1. With every download, I diligently break each set of photos into an album that makes sense to me.  There can be multiple albums in one day (a picnic in the afternoon, a dinner in the evening) or one album for many days (a 3-day vacation in Los Angeles).  I include a date in the label of every album.
  2. For each album, I go through an rate "great" photos as 5 stars.  My definition of great is a photo that I could actually see getting physically printed.  For me, this tends to be about 10% of all photos I take.  I shoot RAW & JPEG, but I only rate the JPEG photos, since these are typically the ones I want to sync / post online.
  3. If there are truly "spectacular" photos, I tag them with the keyword "iPod".  My definition of spectacular is a photo that you could actually see framing and placing in your house or on a desk.  For me, this tends to be about 2% of all photos I take.

As a result, at a typical day event where I might take 200 photos, I end up with about 20 "great" shots, and 3-4 "spectactular" shots.

This process has allowed me to manage 11+ years of digital photos in iPhoto, and is optimized for a few tasks.  For example:

  • Sharing.  If I want to share an album on MobileMe or Facebook, I simply sort the album by rating, which puts all the 5-star photos at the top.  I then select them and create the shared set of the "great" photos.
  • Portability.  I've created smart albums for "2010 Five Star", "2009 Five Star", etc.  This provides manageable sets of photos that automatically sync to my iPad / iPhone.
  • Wallet Photos.  The "iPod" smart album, of the truly spectacular photos, syncs to all my devices, and provides the "proud father" album for friends or family who want to see photos of the family.
  • Anthologies.  If you want to create a printed album or calendar of great pictures from a trip or a year, it's much easier to go through the "great" shots, or sometimes, just the spectacular shots.


See question on Quora
January 23, 12:32 PM
Michael Awdish added an answer.

Michael Awdish, Global Digital Communications Manager

I have never been a note taker, even in my school years. So even though I have Evernote, Penultimate, FastFinga, and Notes on my iPad; none get serious use for note taking during meetings. The app I find I myself using most often to jot ideas and notes is Popplet. I find that "thought maps" are much more effective way to capture my thoughts, ideas, and questions that arise during the course of a business meeting.

See question on Quora
January 17, 08:59 AM
Michael Awdish added an answer.

Michael Awdish, Global Digital Communications Manager

After using both, I've ended my run with Srpingpad yesterday. Springpad clearly wins in some areas - aesthetics, alerts, and context to name a few. However, the search-ability, flexibility, and PDF support of Evernote is second-to-none. I wanted an app that was equally suited to store the manuals for all of my gadgets while at the same time pull up my favorite recipes without having to visit a website for full details (extremely annoyed that when searching recipes on Springpad, it only stored the ingredients, not the directions). Springpad was a please to look at, but Evernote just did what I wanted better.

See question on Quora

Profile

Senior Manager, Marketing Communications at Nissan North America
Automotive | Greater Nashville Area, US

Summary

I believe....

Data without insights is useless.

Communications without objectives are pointless.

Strategy without consumer understanding is time wasted.

----------------

I am a marketing professional specializing in marketing communications creative development, marketing strategy, digital communications, and social media marketing

I am an automotive veteran with over 10 years experience.

I am a self-confessed geek with a passion for technology and digital media.
Specialties: Advertising, Creative Production, Digital Marketing, Social Media, Marketing Strategy, Product Positioning, Target Customer Development, Business Planning, Global Marketing

Experience

  • Mar 2012 - Present
    Senior Manager, Marketing Communications / Nissan North America
  • Feb 2011 - Present
    Marketing Communications Manager, Nissan / Nissan North America
  • Apr 2010 - Present
    Global Digital Communications Manager, Infiniti / Nissan Motor Co., Ltd.
  • Apr 2009 - Present
    Global Digital Advertising Manager / Nissan Motor Co., Ltd.
  • May 2008 - Present
    Manager, Marketing Communications / Nissan North America
  • Aug 2006 - Present
    Manager, Marketing Strategy / Nissan North America
  • Dec 2004 - Present
    Consumer Insights Manager / Young & Rubicam Brands
  • Jun 2003 - Present
    Marketing Plans Analyst / Ford Motor Company
  • Jan 2003 - Present
    Option Development Analyst / Ford Motor Company
  • Jun 2001 - Present
    Assistant Fleet Brand Manager / Ford Motor Company
  • Jan 1999 - Present
    Strategic Planning Analyst / Young & Rubicam Brands
  • Jul 1997 - Present
    Assistant Media Planner / Young & Rubicam Brands

Education

  • 1993 - 1997
    Michigan State University

Additional Information

Websites:
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